CLASS / COURSE: Marketing

QUESTION DESCRIPTION:

The student is required to prepare a 4-5 page research plan to support introducing the Product and Service for “Your Marketing Plan” to the U.S. market. In addition to stating your marketing objectives, the student is required to:

1.      Identify the marketing segment for the product and explain why this segment was selected; 

2.      Discuss the target market and why these customers will be targeted;

3.      Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company;

4.      Describe the market position for your product and service.

Support your recommendations with at least 2 reference sources that discuss the nature of the product, use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style.

 

Marketing Plan for A Franchise Johnny Rockets Restaurant In Ashland, Oregon

SOLUTION DESCRIPTION: Marketing Plan for A Franchise Johnny Rockets Restaurant In Ashland, Oregon

SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management