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QUESTION DESCRIPTION:
This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
1. Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.
Use at 2 references to support the discussion on the product, product characteristics, and target market.
SOLUTION DESCRIPTION: Companies do their best in order to understand the nature of the customer’s needs, wants and demands because......
SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management
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