CLASS / COURSE: Marketing

QUESTION DESCRIPTION:

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following:

1.      Discuss the type of product the company will offer and identify its primary characteristics.

2.      Discuss the product branding strategy.

3.      Discuss how the product fits within a product line and the depth and breadth of the line.

4.      Explain how the product and target market strategies fit with the organizational strategy.

Use at 2 references to support the discussion on the product, product characteristics, and target market.

  

SOLUTION DESCRIPTION: Companies do their best in order to understand the nature of the customer’s needs, wants and demands because......

SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management