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This activity is part of your marketing plan. Prepare a 4-5 page report, addressing the following:
1. Discuss the type of product the company will offer and identify its primary characteristics.
2. Discuss the product branding strategy.
3. Discuss how the product fits within a product line and the depth and breadth of the line.
4. Explain how the product and target market strategies fit with the organizational strategy.
Use at 2 references to support the discussion on the product, product characteristics, and target market.
Companies do their best in order to understand the nature of the customer’s needs, wants and demands because......
SUBJECTS / CATEGORIES:
1. Marketing2. Strategic Business Management