Assignment #2 -Marketing Strategy for Products In Tutorial Library

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TITLE: Assignment #2 -Marketing Strategy for Products

CLASS / COURSE: Marketing

QUESTION DESCRIPTION:

Assignment #2 -Marketing Strategy for Products

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following:

1.      Discuss the type of product the company will offer and identify its primary characteristics.

2.      Discuss the product branding strategy.

3.      Discuss how the product fits within a product line and the depth and breadth of the line.

4.      Explain how the product and target market strategies fit with the organizational strategy.

Use at 2 references to support the discussion on the product, product characteristics, and target market.

 The report will be graded using the following rubric.

 

Grading Rubric for Assignment # 2 – Marketing Products

 

Criteria

0

Unacceptable

20

Developing

30

Competent

40

Exemplary

1. Discuss the type of product the company will offer and identify its primary characteristics.

Does not attempt assignment, nor describes the type of product the company will offer and its primary characteristics.

The company’s product and its primary characteristics were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The company’s product and its primary characteristics were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The company’s product and its primary characteristics were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

2. Discuss the product branding strategy.

Does not attempt assignment, nor discusses the product branding strategy.

The product branding strategy was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The product branding strategy was discussed, with 80 - 89% accuracy and appropriate information was discussed.

The product branding strategy was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

3. Discuss how the product fits within a product line and the depth and breadth of the line.

Does not attempt assignment, nor discusses how the product fits within a product line and the depth and breadth of the line.

The product fit within a product line and it depth and breadth was discussed, but with less than 70 - 79% accuracy and some of the sources identified were inappropriate or were not identified.

The product fit within a product line and it depth and breadth was discussed, with 80 - 89% accuracy and appropriate information was discussed.

The product fit within a product line and it depth and breadth was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

4. Explain how the product and target market fit with the organizational strategy.

Does not attempt assignment, nor discusses how the product and target market fit with the organizational strategy.

The fit for the product and target market within the organizational strategy was discussed, but with less than 70 - 79%  accuracy and some of the discussion points were inappropriate or were not identified.

The fit for the product and target market within the organizational strategy was discussed, with 80 - 89%  accuracy and appropriate information was discussed.

The fit for the product and target market within the organizational strategy was discussed with 90 to 100%  accuracy and all appropriate information was identified and discussed clearly.

5. Clarity 

    

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

 

Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)

Had 6 - 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)

Had 4 - 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)

Had 0 - 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

 

 

 

Thanks

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SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management

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