Grading Rubric for Assignment # 4 – IMC and Customer Satisfaction Strategy

1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.

Does not attempt assignment, nor discusses the company’s advertising strategy and how it aligns with its marketing goals.

The company’s advertising strategy and how it aligns with the marketing goals were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The company’s advertising strategy and how it aligns with the marketing goals were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The company’s advertising strategy and how it aligns with the marketing goals were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

2. Discuss how the effectiveness of the advertising will be measured.

Does not attempt assignment, nor discusses how the effectiveness of the advertising will be measured.

The effectiveness of the advertising and how it will be measured were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The effectiveness of the advertising and how it will be measured were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The effectiveness of the advertising and how it will be measured were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

3. Discuss the promotional strategies that may be used in addition to advertising.

Does not attempt assignment, nor discusses the promotional strategies to be used in addition to advertising.

The promotional strategies to be used in addition to advertising were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The promotional strategies to be used in addition to advertising were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The promotional strategies to be used in addition to advertising were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

4. Develop an approach for measuring customer satisfaction for your product/service.

Does not attempt assignment, nor develops and approach for measuring customer satisfaction with the product/service.

An approach for measuring customer satisfaction was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

An approach for measuring customer satisfaction was discussed, with 80 - 89% accuracy and appropriate information was discussed.

An approach for measuring customer satisfaction was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

5. Discuss how gaps between customer’s expectations and experience will be addressed.

Does not attempt assignment, nor discusses how gaps in customer’s expectations and experience will be addressed.

The plan for addresses gaps between customer’s expectations and experience were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The plan for addresses gaps between customer’s expectations and experience were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The plan for addresses gaps between customer’s expectations and experience were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

6. Clarity 

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

7. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)

Had 6 - 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)

Had 4 - 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)

Had 0 - 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.