Assignment # 5: Enhancing the Marketing Plan In Tutorial Library

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TITLE: Assignment # 5: Enhancing the Marketing Plan

CLASS / COURSE: Marketing

QUESTION DESCRIPTION:

Assignment # 5: Enhancing the Marketing Plan

This activity is part of your marketing plan.  Prepare a 4-5 page report, addressing the following:

1.      Discuss the company’s competitors, and the strengths and weaknesses of each.

2.      Discuss how you plan to differentiate your company from the closest competitor.

3.      Discuss the company’s intention to be a leader or follower within the industry.

4.      Assess the macro-environmental issues (legal, technological, social, and economic) trends with which your business must contend.

5.      Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend.

Use at 2 references to support the discussion on enhancing the marketing plan.

 

The report will be graded using the following rubric.

 

Grading Rubric for Assignment # 5 – Enhancing the Marketing Plan

 

Criteria

0

Unacceptable

20

Developing

30

Competent

40

Exemplary

1. Discuss the company’s competitors, and the strengths and weaknesses of each.

Does not attempt assignment, nor discusses the company’s competitors and the strengths and weaknesses of each.

The company’s competitors and the strengths and weaknesses of each were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The company’s competitors and the strengths and weaknesses of each were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The company’s competitors and the strengths and weaknesses of each were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

2. Discuss how you plan to differentiate your company for your closest competitor.

Does not attempt assignment, nor discusses a plan of how to differentiate the company from the closest competitor.

The differentiation plan for the company to its closest competitor was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The differentiation plan for the company to its closest competitor was discussed, with 80 - 89% accuracy and appropriate information was discussed.

The differentiation plan for the company to its closest competitor was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

3. Discuss the company’s intention to be a leader or follower in the industry.

Does not attempt assignment, nor discusses the company’s intention to be a leader of follower in the industry.

The company’s intention to be a leader or follower in the industry was discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The company’s intention to be a leader or follower in the industry was discussed, with 80 - 89% accuracy and appropriate information was discussed.

The company’s intention to be a leader or follower in the industry was discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

4. Assess the macro-environmental issues (legal, technological, social and economic) trends with which your business must contend.

Does not attempt assignment, nor assesses the macro-environmental trends with which the business must contend.

The macro-environmental trends for which the business must contend were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The macro-environmental trends for which the business must contend were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The macro-environmental trends for which the business must contend were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

5. Identify the most significant trend to impact your business and discuss how the business plans to minimize or capitalize on the effect of this trend.

Does not attempt assignment, nor identifies a significant trend to impact the business and how it will be minimized or capitalized upon.

The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed, but with less than 70 - 79% accuracy and some of the discussion points were inappropriate or were not identified.

The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed, with 80 - 89% accuracy and appropriate information was discussed.

The most significant trend to impact the business and how it will either be minimized on capitalized upon were discussed with 90 to 100% accuracy and all appropriate information was identified and discussed clearly.

6. Clarity 

    

Did not complete the assignment or explanations are unclear and not organized.

(Major issues)

Explanations generally unclear and not well organized.

(Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized.

(Added helpful details.)

7. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.

 

Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)

Had 6 - 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)

Had 4 - 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)

Had 0 - 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

 

 

 

Thanks

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SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management

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