UNIVERSITY / INSTITUTE: Richard Ivey School of Business

CLASS / COURSE: BA 490

QUESTION DESCRIPTION:

Read Case Study "Veja: Sneakers with a Conscience" and answer following question:

Question 1

Is corporate social responsibility, such as the principles espoused in Veja’ vision, inconsistent with increasing owners’ wealth? Defend your answer with specific examples (with page numbers) from the Veja business case. [Hints: Is Veja growing profitably? What inference can you draw about owners’ wealth? Can self- imposed constraints reduce owners’ wealth?]

Question 2

Describe Veja’s global strategy. Integrate vision, branding, consumer demand, competition, value chain, supply chain, and distribution channels into your description. Provide specific examples and facts, documented with page numbers from the case.

SOLUTION DESCRIPTION: Corporate social responsibility plays an important role in the operations of Veja. The vision of the founders was......

SUBJECTS / CATEGORIES:
1. Marketing
2. Human Resource
3. Strategic Business Management

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