CASE 2: BOCA TO BEIJING: THE RISE AND FALL OF IBM’s PERSONAL COMPUTER BUSINESS In Tutorial Library

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TITLE: CASE 2: BOCA TO BEIJING: THE RISE AND FALL OF IBM’s PERSONAL COMPUTER BUSINESS

UNIVERSITY / INSTITUTE: Purdue University

CLASS / COURSE: MGMT 38000

QUESTION DESCRIPTION:

MGMT 38000 INTERNATIONAL BUSINESS

CASE 2: BOCA TO BEIJING:

THE RISE AND FALL OF IBM’s PERSONAL COMPUTER BUSINESS

The company that would become IBM was incorporated in 1911 as the Computing-Tabulation-Recording Company (CTR). The origins of the company can, however, be traced back to Herman Hollerith and his punch card tabulating machine. Hollerith, a Census Bureau statistican invented a card with holes that could be read by an electric current. Hollerith began the Tabulating Machine Company in 1896. It was Charles Flint who merged the Tabulating Machine Company with two other companies to create the Computing-Tabulating-Recording Company..................

Discussion Questions:

  1. Do you think IBM’s decision to sell its PC unit was a good decision?
  2. Do you think Lenovo will be able to leverage its purchase of IBM’s PC unit and challenge companies like Dell and HP?
  3. Does the sale of IBM’s PC unit to a Chinese company represent a threat to the economy of the United States?

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SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management

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