CASE 3 A GRINGO MANAGER IN MEXICO In Tutorial Library
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TITLE: CASE 3 A GRINGO MANAGER IN MEXICO
UNIVERSITY / INSTITUTE: Purdue University
CLASS / COURSE: MGMT 38000
MGMT 38000 INTERNATIONAL BUSINESS
CASE 3: A GRINGO MANAGER IN MEXICO
Ted Dorman was looking forward to his new assignment as plant manager at a newly formed American-Mexican joint venture in Guadalajara, Mexico. The American company, Sterling Metal, produced hardware and decorative fixtures for furniture manufacturers in the United States and Mexico. The new joint venture was an attempt to lower labor costs by operating in Mexico. .................
What mistakes did Ted make in his management of SterMexicana?
Is Manuel responsible for any of the difficulties presented in the case?
What should Ted do now to correct the situation?
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SUBJECTS / CATEGORIES:
1. Marketing 2. Strategic Business Management
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