CASE 4 INTERNATIONAL HEALTH CARE TOURISM In Tutorial Library
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TITLE: CASE 4 INTERNATIONAL HEALTH CARE TOURISM
UNIVERSITY / INSTITUTE: Purdue University
CLASS / COURSE: MGMT 38000
MGMT 38000 INTERNATIONAL BUSINESS
CASE 4 INTERNATIONAL HEALTH CARE TOURISM
Amy, a thirty-nine year-old American wanted a chin implant, eyelid surgery, and an exotic vacation. She found all three at the Half Moon Golf, Tennis, and Beach Club in Montego Bay, Jamaica. The facility’s medical center is only three years old, is considered state-of-the-art, and is doing well catering to Americans and Europeans who want to combine a vacation with cosmetic surgery. While the Half Moon Resort is not a particularly inexpensive option, it does offer the advantage of more privacy for its patients and the option of combining the recovery period with a relaxing vacation. ................
Would you travel abroad to have a surgical procedure? Explain.
What do you see as the potential impact on the medical industry of developed countries to this approach to global medicine?
How might the medical industry of developed countries change its marketing strategies to compete against this international threat?
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SUBJECTS / CATEGORIES:
1. Marketing 2. Strategic Business Management
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