Chapter 18: Quiz 18 In Tutorial Library
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TITLE: Chapter 18: Quiz 18
UNIVERSITY / INSTITUTE: Purdue University
CLASS / COURSE: MGMT 324 Marketing Management
QUESTION DESCRIPTION:
This tutorial has Quiz 1 of course MGMT 324 Marketing Managment of Purdue University.
1. Although Internet retailer Amazon.com is located in the U.S., twenty percent of its book sales are to customers who live outside the United States. This shows how electronic commerce contributes to customer value through the creation of
Student Response Value Correct Answer Feedback
A. service utility.
B. place utility.
C. possession utility.
D. form utility.
E. collaborative utility.
2. With interactive marketing,
Student Response Value Correct Answer Feedback
A. the seller controls the kind and amount of information presented to the buyer.
B. buyers and sellers communicate face-to-face in the traditional marketplace.
C. media convergence is the key.
D. the buyer controls the kind and amount of information received from the seller. 100%
E. real time transactions are impossible.
3. __________ is the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
Student Response Value Correct Answer Feedback
A. Personalization
B. Digitalization
C. Normalization
D. Intermediation
E. Innovation by design
4. Permission marketing is also called __________.
Student Response Value Correct Answer Feedback
A. opt-in marketing
B. seller personalization
C. e-mail intermediation
D. e-mail facilitation
E. opt-out marketing
5. Marketers produce a customer experience through seven website design elements. Which of the following is NOT one of those design elements?
Student Response Value Correct Answer Feedback
A. commerce
B. cost
C. community
D. customization
E. communication
6. Marketers produce a customer experience through seven website design elements. Which of the following is one of those design elements?
Student Response Value Correct Answer Feedback
A. context
B. cost
C. coordination
D. collaboration
E. creativity
7. __________ is the ability of a website to modify itself to, or be modified by, each individual user.
Student Response Value Correct Answer Feedback
A. Context
B. Customization
C. Content
D. Communication
E. Connection
8. GolfWeb.com is a-popular website for golfing enthusiasts. Its members pay an annual fee of $39.95 to get discounts on merchandise and to trade tips and stories about the best courses and the toughest holes in its chat rooms. This is a description of a website with a strong __________ design element.
Student Response Value Correct Answer Feedback
A. context
B. community
C. choice
D. convenience
E. connection
9. To varying degrees, online consumers also benefit from __________, which is the growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer.
Student Response Value Correct Answer Feedback
A. connectivity
B. customerization
C. customer digitalization
D. online facilitation
E. intermediation
10. Viral marketing is an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail. There are three approaches to viral marketing: (1) marketers embed a message in the product or service, (2) marketers make the website content so compelling that viewers want to share it with others, and (3) __________.
Student Response Value Correct Answer Feedback
A. marketers can use customerization.
B. marketers can offer incentives for referrals.
C. marketers can use choiceboards.
D. marketers can use niche marketing.
E. marketers can use permission marketing.
11. Which of the following statements about cost and its impact on online shopping is true?
Student Response Value Correct Answer Feedback
A. Lower external search costs are one of the major reasons for the popularity of online shopping. 100%
B. Dynamic pricing is used for all products sold on the Internet.
C. All items purchased online have lower prices than they would if purchased at traditional retailers.
D. Fixed pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions.
E. All of the above statements about cost and its impact on online shopping are true.
12. Wolfermans.com is a website that sells delectable muffins, rich desserts, smoked turkeys, and other food attractively packaged and ready for gift-giving. All a visitor has to do is decide what to buy. Wolfermans.com is an example of a _________ website.
Student Response Value Correct Answer Feedback
A. portal
B. promotional
C. multichannel
D. transactional
E. direct sales
13. Monster.com is a leading online, job-hunting website. A person hunting for a new job does not have to look at every listing on the website. He or she can type in a job description, and monster.com will find all the matching jobs plus continue the search and e-mail any new relevant listings. If the individual has to stop looking before seeing all the relevant jobs, monster.com will remember where he or she left off. Monster.com uses buyer-initiated
Student Response Value Correct Answer Feedback
A. choiceboards.
B. personalization.
C. collaborative filtering.
D. hierarchical individualization.
E. media convergence.
14. Bots contribute to the convenience of online shopping because they
Student Response Value Correct Answer Feedback
A. reduce time spent online.
B. allow customers to make online comparisons of prices and product features. 100%
C. permit customers to design one-of-a-kind items that fit their specific needs.
D. allow customers to engage in an electronic dialogue with marketers.
E. offer customers almost any product or service they want.
15. Word-of-mouth behavior in marketspace is called
Student Response Value Correct Answer Feedback
A. spam.
B. buzz.
C. instant messaging.
D. blogging.
E. viral marketing.
SOLUTION DESCRIPTION: Completed Solution is attached. Click on Buy button and then download file to get full solution.
SUBJECTS / CATEGORIES:
1. Marketing
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