Competitive Advantage & International Business In Tutorial Library

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TITLE: Competitive Advantage & International Business

CLASS / COURSE: Motivational speaker



Hello, I’m Your Motivational Speaker


You are renowned business guru and motivational speaker Mai Biz. You have been contracted by a prestigious national business organization to deliver a two part seminar on a couple of today’s hottest business topics: competitive advantage and international business.


Create a full 1,750- to 2,100-word transcript of your planned speech to meet the organization’s request.

Address the following questions for each topic:


Topic 1: Achieving Competitive Advantage


·         How does the creation of value lead to competitive advantage?

·         How may a firm achieve competitive advantage? Consider strategies of cost leadership, benefit leadership, and degrees of focus.

·         How does the price elasticity of demand affect a firm’s strategic positioning for competitive advantage?

·         What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.


Topic 2: International Business


·         What additional risks do multinational corporations face, and what additional opportunities do they enjoy when compared with domestic firms?

·         What strategies may a multinational corporation use to best take advantage of the opportunities discussed above?

·         What strategies may a multinational corporation use to best mitigate the risks discussed     above?

·         How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategy specific to international business.


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1. Marketing
2. Human Resource
3. Organizational Behavior
4. Business Economics
5. Economics

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