CLASS / COURSE: Business Strategy

QUESTION DESCRIPTION:

Based on the Channel Development and Pricing simulation, what are three lessons learned relative to the importance and effectiveness of various pricing strategies? What are the three lessons learned relative to the importance and effectiveness of distribution channel options? As a result of using this simulation, what concepts and analytic tools are you able to use in the development of your marketing audit? How do you plan to apply what you learned?

SOLUTION DESCRIPTION: Pricing a product or service is very crucial decision to take. It is very important to assess the objective of......

SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management