Harvard Business case study "Microsoft’s Search" In Tutorial Library

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TITLE: Harvard Business case study "Microsoft’s Search"

CLASS / COURSE: Strategic Management


This Tutorial has solution to the Harvard Business School case study "Microsoft’s Search"

Individual Assignment #2


In 2009, Microsoft unveiled a re-launch of its search engine under the brand “Bing”. Bing incorporated a number of convenient and innovative features. Bing met with praise from technology observers in the press, and Microsoft’s search market share reportedly rose slightly after the launch. However, Google continues to dominate the search market and few industry analysts expect Bing to take substantial market share from Google immediately. Given the skyrocketing cost of developing and maintaining search engine, many Microsoft shareholders doubt whether the company should stay in the market.


Suppose you are a business consultant. You are hired by Steve Ballmer, the CEO of Microsoft, to write a 3-page and double-spaced consulting report. Mr. Ballmer asks you to provide recommendations on the question: “Should Microsoft stay in the search market? Why?”

Please find full case in attachment….

Note: since the fundamentals of the search engine market have not changed in the past few years, information in the casebook is enough for the assignment.


Grading Criteria:

Your response to the question will be evaluated on the basis of:

Professionalism (Form & Critical Thinking)

  1. Not acceptable. Paper needed copy editing for spelling and/or grammar.
  2. Not good. Rehashed a lot of case fact.
  3. Acceptable. Well written and little repetition of case facts.
  4. Very good. Well written and well argued. Comprehensive.


Breadth and Depth of Knowledge on the Topic

1.     Not acceptable. The pros and cons the suggestions are not mentioned.

2.     Not good. Only the pros or the cons of the suggestions are mentioned.

3.     Acceptable. Both the pros and the cons of the suggestions are mentioned.

4.     Very good. Both the pros and the cons of the suggestion are mentioned and compared (i.e., Do the pros outweigh the cons, or vice versa?).


Theoretical Foundations of the Suggestion

1.     Not acceptable. Your arguments have no relationship with strategic management. For example, no theory in the textbook is applied in your report.

2.     Not good. Your arguments are guided by more than two theories.

3.     Acceptable. Your arguments are guided by one or two theories mentioned in the textbook. However, the theory/theories are not very relevant to the case. 

4.     Very good. Your arguments are guided by one or two relevant theories and the theories are closely related to the case (Please note that you are not required to repeat the detail of the theory due to the page limit).


Relevant & Credible Evidence

1.     Not acceptable. No relevant evidence is provided to support the arguments.

2.     Not good. Some evidence provided, but the relationship between arguments & evidence is only loosely established.

3.     Acceptable.The response provided some relevant evidence to support the arguments.

4.     Very good.Arguments are supported with enough & strong pieces of evidence which are closely connected to the arguments.


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