UNIVERSITY / INSTITUTE: University of Phoenix

CLASS / COURSE: MKT 551

QUESTION DESCRIPTION:

MKT 551- Marketing Management:

.   Individual Assignment: Marketing Audit

 

·        Resources: Universityof PhoenixMaterial: Marketing Audit Overview

·        Complete the Marketing Audit begun in Week Two, using the Marketing Audit Overview as a guide.

·        Writean executive memo, summarizing your findings and recommendations. Guideline is 3,000-4,200 words

·        Include the following in your audit:

 

o   Executive Summary

o   Table of Contents

o   Summary conclusion for each part of the audit, followed by bullet points listing key findings and supporting evidence, including numerical data

o   Recommendations to improve the marketing effectiveness of the subject organization

SOLUTION DESCRIPTION: Companies do Financial Audits frequently in order to see whether the company’s financials give positive or......

SUBJECTS / CATEGORIES:
1. Marketing
2. Strategic Business Management

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