UNIVERSITY / INSTITUTE: University of Phoenix
CLASS / COURSE: MKT 551
MKT 551- Marketing Management:
. Individual Assignment: Marketing Audit
· Resources: Universityof PhoenixMaterial: Marketing Audit Overview
· Complete the Marketing Audit begun in Week Two, using the Marketing Audit Overview as a guide.
· Writean executive memo, summarizing your findings and recommendations. Guideline is 3,000-4,200 words
· Include the following in your audit:
o Executive Summary
o Table of Contents
o Summary conclusion for each part of the audit, followed by bullet points listing key findings and supporting evidence, including numerical data
o Recommendations to improve the marketing effectiveness of the subject organization
Companies do Financial Audits frequently in order to see whether the company’s financials give positive or......
SUBJECTS / CATEGORIES:
2. Strategic Business Management
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