UNIVERSITY / INSTITUTE: University of Phoenix
CLASS / COURSE: STR 581
Individual Assignment: External and Internal Environmental Analysis
Ø Complete the external environmental scan for your new company.
Ø Perform an internal, competitive environmental scan for your new company.
Ø Perform a Competitive Market Analysis
Ø Write a summary of no more than 1,400 words that does the following:
o Identifies and analyzes the most important external environmental factor in the remote, industry, and external operating environments
o Identifies and analyzes the most important internal strengths and weaknesses of your organization: Include an assessment of the organization’s resources.
o Assesses the organization’s competitive position and possibilities
o Identifies and analyzes the geographical location for you operation, home based and virtual offices are not acceptable
o Incorporates your Competitive Market Analysis
Format your paper consistent with professional/business guidelines/standards or a business proposal.
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SUBJECTS / CATEGORIES:
2. Operations Management
3. Strategic Business Management