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Some of the important topics in marketing:

•   What do marketer do
•   Organizational culture and strategic business planning
•   The marketing environment
•   Consumer and buyer behaviour
•   Organizational buying behaviour
•   Segmentation, targeting and positioning
•   Market Research
•   Products, branding and packaging
•   Price
•   Distribution
•   Marketing communications & promotional tools
•   Marketing planning, implementation & control
•   Porter's Five Forces Analysis
•   Marketing Strategy
•   Marketing Plan
•   4P's of Marketing Mix
•   SWOT Analysis
•   Marketing and Finance
•   International Marketing
•   e-Marketing
•   Internet Marketing
•   Creative Marketing
•   Marketing Mix sample question